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Keywords are not either seen or read by the search engine in the same way we see or read them. To a search engine a keyword is just a string of characters. Using something like @#$#&) or 73639 or keyword is the same to a search engine.

Recently, I read a terrific article by Adam Bluestein titled Understanding Geeks, A Field Guide To Your Tech Staff. While reviewing the article, I found myself chuckling because of all the similarities between what tech geeks deal with and what research and sourcing geeks like myself experience.









